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SMS growth in the Philippines is driven by content provider applications.It is all about bringing the content within the reach of the mobile phone user anytime, anywhere.
The growth of wireless applications can be attributed to several factors.WAP does not do it Prior to the SMS explosion, first attempt to implement wireless applications were made through the use of Wireless Access Protocol (WAP).Despite major advertising and campaign efforts, results have been very disappointing.Filipinos are known to be very social and friendly therefore making communication offerings an immediate click. During these waiting hours, the mobile phone is used extensively to keep one occupied and in touch.
Cellular operators aggressiveness in increasing its revenues in wireless data services is driving its strategy to continuously seek for killer applications.
At present, Globe and Smart dominates the subscriber base with its GSM-based service.